Classic- It looks very formal and "classy"
Friendly- It is curvy and the letters all have a circular form to them which makes it an inviting font
Important- This is the font that you would usually see on something that is confidential or top secret which relates it to something important
Sleek- This looks elegant and fancy
Business- It is very straight forward and professional looking
Edgy-It is far from elegant but still interesting and decorative. The black gives it the edge
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